Wrangler’s launches Sun Shield apparel with heat reflection and UV protection

Parent Category: News and Stories

Posted in: Fashion n Modelling on Wednesday, 23 April 2014 07:29

Published on Wednesday, 23 April 2014 07:29

Written by Models n Trends

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Wrangler, the American outdoor denim brand launches its exciting range of Sun Shield denims and Tees designed by last year’s top 10 True Wanderers. This All Black collection helps reflect heat and keep the wearer cooler in the sun. The graphic prints on these T-shirts are photos clicked by the True Wanderers while on their 7-day true wanderer journey last year.

Wrangler True Wanderers concept revolves around an all-expense paid trip by 10 passionate riders. The ten shortlisted riders are validated by a panel of biking experts and offered a weeklong ride to the destination of their choice by Wrangler.

You can now feel the True Wanderer’s experience by just adding Sun Shield T-shirt and denim to your wardrobe. So ride to your nearest Wrangler store and pick the stylish black collection.

Log in to www.wrangler.in to locate a store near you or check out the Wrangler facebook page www.facebook.com/wranglerdenims to stay connected. Also available at Shoppers Stop and myntra.com

The price range starts from Rs.995/- to Rs.1195/-. The True Wanderer T-shirts are available at all the Wrangler stores in India.

About Wrangler:

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image, which is contemporary, fashionable yet rugged.  A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive standalone stores, leading apparel stores and major department stores.