Blackberrysbrings world music to India

Parent Category: News and Stories

Posted in: Entertainment on Wednesday, 26 November 2014 13:01

Upscale menswear and accessories brand, Blackberrys, brought music lovers in India an unprecedented opportunity under the aegis of its annual flagship event Sharp Nights.

Aptly titled ‘Blackberrys Sharp Nights – Masters Of World Music’ showcased a live performance by world's leading world music performer FatoumataDiawara at the Blue Frog, Mehrauli. 

The inaugural Delhi chapter, part of a five-city music tour, had guests immersed in the passion of Malian world music star FatoumataDiawara.The internationally acclaimed Fatoumatahad the audience in raptures. 

Accompanied by a smoking live band, Fatoumatamesmerised the audience with her high-energy jazz and funk flowing into joyous and sensual folk-rock, inflected with the rhythms and melodies of her native Wassoulou, the historic region in southwest Mali. Her radiant voice and infectious Afro-pop mixed the expansive and the understated. 

Commenting on this unique amalgamation of fashion and music and its efforts to accustom the Indian audiences with the genre of world music, Nikhil Mohan, Managing Director, Blackberrys said, “Sharp Nights has always been a much awaited event. This year we are delighted to introduce world music under the Masters of World Music series. Much like how fashion is intertwined with world cultures, world music too emanates from the remarkable diversity prevalent in the universe. Fatoumata’s language of music is an inspiration for audiences across the world and we are delighted to be able to bring this moment of ecstasy in the lives of music lovers in Delhi.”

Sharing her experience of performing in India,FatoumataDiawara said, “Music is the universal language of hope and harmony. Music is strong and spiritual. Tonight was magical; I could feel the love of the audience in my veins. I am overjoyed to be able to let my tunes float in this air and dissolve my rhythms with the culture of India. The musical landscape in India is rich, bountiful and inspirational.”

With this first-of-its-kind world music performance, the audience received a double delight with home grown talentBarmer Boys,performing on the very same stage. The iridescent combination of Rajasthani folk and sufi soul served as the perfect precursor.

The evening also featured a charity auction from Blackberrys spectacular AW '14 collection, the proceeds of which will be used to nurture Indian traditional music schools, by providing scholarships for deserving students and funds for material support 

FatoumataDiawara, born in Ivory Coast isa Malian musician currently living in France. She has spent the last year touring the world, culminating in a landmark performance at Glastonbury, 2013. Alongside many European gigs, her schedule has taken her to South America and Asia, as well as on multiple trips to the US, where in September this year she performed as part of the Clinton Global Initiative in New York. With her combination of a smooth yet powerful voice, slick guitar chords, and dancing, she has had audiences worldwide swaying with her and rapt in delight.

About Blackberrys:

Blackberrys is one of India’s leading premium menswear fashion brands. Pioneering branded structured clothing for the evolving Indian male, the brand was established in 1991- the year of symbolic ‘liberalisation’ in India. Its iconic suits and jackets to khakis to DLT trousers, has gradually ‘liberated’ the Indian male in his quest for a fashion forward look. Knits, polos and fashion accessories are pushing the boundaries of a distinct Blackberrys ‘look’. The latest addition from the house of Blackberrys is “URBAN”, a collection that expresses today’s man’s boundary less approach to fashion.

Blackberrys' mantra of ‘Go Sharp’ is firmly entrenched across all endeavors of the brand – from our products, to the stores to all marketing initiatives; the brand truly lives the idea of ‘Go Sharp’. It is a true manifestation of the spirit of youth where ‘Go’ echoes the energy and passion of its ardent users. Sharp is the ability to cut through the clutter by your fashion choices.Today, Blackberrys is widely distributed across the country through 200+ Exclusive Brand Outlets, 1000+ Multi Brand Outlets, and most Large Format Stores such as Shoppers Stop and Lifestyle.

For information contact: 

Shilpi Bhargava

Deputy General Manager

Blackberrys

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +91 98110 66508