The designers are inspired from events, people, and mundane objects. A tapestry of varied cultural references infused with urbane existence has led to an affinity for postmodern art. The haphazard geometry of life finds reflection in their work.

The main market the label caters to is India. Taking cues from the fast paced industrial chaos of modern cities, the label enjoys an explorative and dynamic identity.

‘Gaurav&Ritika’ SS’13 collection explores the visual drama in ripples, twirls, erosions and patterns created by the ebb and flow of tides.