New Cocoberry Outlet at Punjabi Bagh
June 25, 2010 |
Cocoberry, India’s first premium frozen yogurt chain has opened up its eighth outlet in Delhi and eleventh in Delhi NCR. The latest addition is its outlet in Punjabi Bagh, West Delhi. The newly opened outlet will offer the ultimate frozen dessert experience and will lead the newest trend towards eating and living healthier in India.
“We are the first to bring in premium frozen yogurt to India. The new outlet is designed to appeal to the young and the young at heart. We not only strive to delight our guests with the most delicious dessert options in the city, but also healthier choices,” informed G.S Bhalla, Director, Cocoberry Retail Pvt. Ltd.
The Cocoberry menu features all-natural frozen yogurt selections with a selection of fresh fruits toppings such as Blackberries, Raspberries, Blueberries, Dragon Fruit, Strawberries, Mango, Pineapple, Pomegranate and Kiwi. The dry toppings will include Mini Oreos, Almonds, Gummi Bears, Marshmallows, Captain Crunch, White Choco Chips, Snickers, Chocolate Sprinkles, etc.
The highlight is that the guest gets to create his/her selection to their liking. Cocoberry takes great care in developing each of its flavors to the satisfaction of its customers.
Cocoberry, which launched its first store in February 2009 in Delhi has earmarked an investment close to Rs 120 crore for expansion in the next three years. It has set a target to grow to about 100-150 outlets over the next two years. The company aims at a revenue of around 25-30 crores during current fiscal year with frozen yogurt.
The company is also exploring international markets for expansion and is in advanced stages of finalizing the locations in some South East Asian countries as well as in the Middle East. They are also planning for a joint venture to begin with the international operations and hope to launch 3-4 stores in a new country next fiscal.
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