SKECHERS Footwear ropes in Shazahn Padamsee as its Brand Ambassador for India
February 25, 2010 |
SKECHERS USA, Inc., a global leader in the lifestyle footwear industry, announced the launch of the fashion footwear brand “SKECHERS” in India with the signing of Shazahn Padamsee as its brand ambassador.
Over the last three years, SKECHERS has solidified its brand in some of the world’s largest markets by launching a subsidiary in Brazil and establishing a successful joint venture in China. Along with its current distribution in Indonesia and powerhouse brand status in the United States, the launch in India will establish SKECHERS as a global footwear leader with a major presence in the world’s five most populated countries.
Speaking on the occasion, Shazahn Padamsee said, "I feel SKECHERS is a great brand. I love their funky sports apparel and footwear for all types of occasions. To me, SKECHERS is very wearable as well as fashionable. It feels great to be their brand ambassador.”
The launch of SKECHERS India was celebrated with a fashion show of the SKECHERS collection featuring the brand’s sandals, sneakers and joggers. Highlights included Shape-ups® from SKECHERS, a revolutionary fitness shoe that helps busy women shape up while they walk, and Tone-ups® from SKECHERS, fashionable sandals designed for busy women to improve posture, tone muscles and increase fitness without an additional time commitment.
“SKECHERS’ successful global presence has established it as a universally embraced brand. Demand for premium international products has grown dramatically throughout India, and we are happy to introduce fashion-conscious consumers to the SKECHERS concept: a one-stop-shop of trend-right, high-quality lifestyle footwear for the entire family,” said Marvin Bernstein, managing partner of SKECHERS USA.
The SKECHERS lifestyle range for men will include fusion sneakers and classic joggers, along with slipper and sandal styles for Summer 2010. Additionally, SKECHERS apparel will be produced in India, and is expected to debut in Fall 2010.
Ranging from Rs. 599 to Rs. 3799 for women, Rs. 599 to Rs. 3999 for men, and Rs. 1499 to Rs. 2799 for children, the SKECHERS collection will be available at Leading Footwear multi brand footwear retailers in India such as Regal, Metro, Lifestyle, Planet Sports, Pantaloons and Central and other leading footwear and department stores across India.
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