Jagermaister to celebrate holi with Holi Cow Festival

Parent Category: News and Stories

Posted in: Entertainment on Wednesday, 18 March 2009 00:00

It was sheer fun and frolic at Holi Cow Farm, where the firstever international music festival, the HOLI COW FESTIVAL took place, which was hosted by Jagermeister, the premium spirit brand of Germany. Everything flowed at the Barn, be it Jager shots, Skyy Vodka, Old Smuggler, colours or peoples high emotions.

The event witnessed a merger of various cultures from all over the world. Artistes like Djuma Sound System (Denmark), Bass Foundation (Indi/UK), East India Co, Teddy Boy Kill (ND), Advaita, Faridkot, AfterShock International and many more played at the fest from all the corners of the world enthralling the audiences with their superb performances.

“We also organise experiential events so consumers can drink Jagermeister in the right atmosphere. For example, we closely align the brand to live music venues and events,” says David Bell, Regional Director, Jagermeister, Asia and Pacific.

DJ MoCity and his mad cap breakdancing, headswirling and hiphopping minstrels got the entire crowd grooving to their hip swindling numbers. The crowd, which was already running high with holi fever, whirled and swirled, enjoying every beat of the rocking music.

The perfect combination of the madness and revelry of holi could be witnessed in an international manner as people of different countries and culture celebrated the festival of colors with pomp and show.

The evidence that summer is here could be seen with all those rain dances that people relished and enjoyed. To add up a touch of Indian culture, Suchet and folk musicians from all over India called “Folk-O-Rama Collective” added a streak of folk to the jazz and rock performances.

The event sponsored by ‘Focus Brands’ painted the tinsel town of Delhi in multicolors thereby enhancing the essence of holi.