Blackberrys goes #BangOn

Parent Category: Fashion n Modelling

Posted in: Apparels on Tuesday, 08 March 2016 00:47

Published on Tuesday, 08 March 2016 00:47

Written by Models n Trends

Hits: 709

In the quest to provide a complete wardrobe solution to Indian men; leading menswear-clothing brand Blackberrys launched #BangOn, its brand new innerwear range this season. 

Progressive Indian men not only want to look good on the outside but also are becoming more and more conscious about their appearance underneath. Blackberrys offers men the much-needed edge when the clothes come off. The product designs are quirky while also being very comfortable. The fabrics used are a blend of finest Suprima cotton & Lycra. The range is currently exclusively available at select brand outlets.

Ajay Pradhan, Brand Manager, Blackberrys says, “The innerwear category gave us the opportunity to loosen up the stiff imagery that the brand has due to its strong presence in suits and formals. This Valentine’s Day we decided to approach women instead of men to understand what were their thoughts and opinions on men’s innerwear. For a range that evokes quirkiness and humour, we wanted a campaign that would resonate the same.”

Shradha Agarwal, Strategy Head, Grapes Digital says, “We worked on the insight of how men play a part today in purchase of women lingerie. The same stands true for women of today. They are bold, confident and know what they want. They also want their men to wear cool and hot inner wear.”

With this insight, and to create a virality quotient, Grapes Digital worked with MensXP.com to execute a VOX POP for #BangOn campaign. The campaign was promoted acrossall social platforms like facebook, twitter, Youtube and instagram

About Blackberrys:

Close to 25 years since Blackberrys was founded in the bylanes of Chandni Chowk, New Delhi, the brand has grown to define the occasion wear and category market over the years. Starting out as a garment company, Blackberrys has overtime grown from a wholesale, to retail and now to a leading fashion company.

The brand’s core focus has always been to create something new and provide the Indian male with the best wardrobe solutions. Starting with suits and jackets for formal occasions, to the introduction of khakis, to their wide range of shirts collection and now coupled with shoes and accessories; Blackberrys is a one-stop shop for your wardrobe needs.

With a presence in 200 exclusive brand outlets with an average store size of 2,600 square feet, besides a presence in 1100 multi-branded stores, and 130 large format retailers such as Shoppers Stop and Lifestyle; Blackberrys is accessible across the country in tier one and tier two cities.

The campaign: YouTube

https://www.youtube.com/watch?v=HZiEzwHmNoY 

Facebook

https://www.facebook.com/BlackberrysMenswear/videos/vb.126887984031320/975058022547641/?type=2&theater